As blockchain and digital currencies continue to proliferate, companies have searched for new ways to apply the innovative technology to older problems and issues. The Basic Attention Token (BAT) was created by the co-founder of Mozilla and Firefox, along with the creator of JavaScript, and it aims to improve the efficiency of digital advertising.
The Basic Attention Token utilizes the ethereum blockchain and a specialized web browser called Brave. The token is used as currency on the Brave platform and can obtain several different advertising services. It is designed to be exchanged between users, advertisers, and publishers, and it is based on an unusual concept, although one that is critically important to advertising companies operating in the digital age: user attention.
- THEMIS RFC&C Wrap UpBasic Attention Token - 2 weeks agoWe received 10 RFC&C proposals from teams focusing on both L1 and L2 tech that brought practical insights on how to improve the original THEMISv2…
- Brave Crypto DNS StrategyBasic Attention Token - 2 weeks agoBrave, as part of our mission to make crypto accessible and usable to all, is integrating several blockchain-based DNS providers. As we integrate these crypto-DNS…
- Announcing bitFlyer Wallets for Brave Rewards Desktop Users in JapanBasic Attention Token - 1 month agoToday, we are thrilled to announce verified wallets in partnership with bitFlyer in Brave Rewards for our desktop users in Japan. The post Announcing bitFlyer…
- Unstoppable Domains and Brave to Provide Millions of Users Access to the Decentralized WebBasic Attention Token - 1 month agoBlockchain domain name provider Unstoppable Domains today announced a collaboration with privacy-oriented web browser Brave that enables native browser support for the crypto domain name…
- BAT Roadmap 2.0: Update 1Basic Attention Token - 2 months agoAt Brave, we want to make crypto usable and defi accessible for everyone, and towards that end we are excited to share the progress we…
