As blockchain and digital currencies continue to proliferate, companies have searched for new ways to apply the innovative technology to older problems and issues. The Basic Attention Token (BAT) was created by the co-founder of Mozilla and Firefox, along with the creator of JavaScript, and it aims to improve the efficiency of digital advertising.
The Basic Attention Token utilizes the ethereum blockchain and a specialized web browser called Brave. The token is used as currency on the Brave platform and can obtain several different advertising services. It is designed to be exchanged between users, advertisers, and publishers, and it is based on an unusual concept, although one that is critically important to advertising companies operating in the digital age: user attention.
- BAT Roadmap 2.0: Update 1Basic Attention Token - 1 week agoAt Brave, we want to make crypto usable and defi accessible for everyone, and towards that end we are excited to share the progress we…
- AMA with Ben Livshits and Gonçalo PestanaBasic Attention Token - 3 weeks agoBen Livshits (Chief Scientist) and Gonçalo Pestana (Sr. Research Engineer) from Brave participated in the latest Ask Me Anything on r/BATProject. The post AMA with…
- Brave (BAT) Joins the BSC Ecosystem To Accelerate DeFi AdoptionBasic Attention Token - 1 month agoBasic Attention Token (BAT) is now also available on Binance Smart Chain (BSC) as wrapped BAT. BAT holders can use numerous bridges that connect Ethereum…
- Brave Sponsors Upcoming Tournament in Gala Games’ Agricultural Simulation Game, Town Star, With $5000 in BATBasic Attention Token - 1 month agoBrave and Gala Games are teaming up again, this time to bring fans the first-ever BAT Tournament in Gala Games’ Town Star, the blockchain-based agricultural…
- THEMIS RFC&C: Update #2Basic Attention Token - 1 month agoThe THEMIS RFC&C event, which started early February, has brought independent researchers and over 10 companies together with the Brave research team to comment and…
