As blockchain and digital currencies continue to proliferate, companies have searched for new ways to apply the innovative technology to older problems and issues. The Basic Attention Token (BAT) was created by the co-founder of Mozilla and Firefox, along with the creator of JavaScript, and it aims to improve the efficiency of digital advertising.
The Basic Attention Token utilizes the ethereum blockchain and a specialized web browser called Brave. The token is used as currency on the Brave platform and can obtain several different advertising services. It is designed to be exchanged between users, advertisers, and publishers, and it is based on an unusual concept, although one that is critically important to advertising companies operating in the digital age: user attention.
- Brave and Splinterlands Announce Upcoming BAT Tournaments, Discounts When Using BAT for Land Purchases in Splinterlands, and Limited NFTsBasic Attention Token - 21 hours agoIn October of 2020, Brave announced a partnership with Splinterlands, the most popular blockchain game. Brave and Splinterlands both share a similar mission of rewarding…
- BAT Roadmap 2.0Basic Attention Token - 1 week agoCapitalizing on our user base and the success we have had with BAT adoption, we intend to make crypto and decentralized finance (DeFi) accessible and…
- Brave Introduces Support for NFT Purchases on the Brave Swag Store, Powered by OriginBasic Attention Token - 1 week agoWe are excited to introduce support for NFT purchases on the Brave Swag Store. The new implementation allows customers to purchase Non-Fungible Tokens (NFTs), such…
- THEMIS RFC&C UpdateBasic Attention Token - 3 weeks agoA month ago we announced an RFC&C for the THEMIS protocol which is meant to progressively decentralize the Brave/BAT Ads infrastructure, while providing users and…
- AMA with Brave and IPFSBasic Attention Token - 3 weeks agoThe ongoing AMA series is an opportunity for our users and fans to get to know the Brave team, and, as of recently, guests from…
